Friday, July 11, 2003

Marketing 101

First we had the lawsuit by Spike Lee vs. Viacom over the use of the name "Spike" -- now crawling out of the woodwork is a stripper who claims that they stole the idea for Pamela Anderson's new animated cartoon "Stripperella" (Stripper by night, Crime Fighter by later in the night).

Either it's an incredible run of bad luck for Viacom -- or a brilliant marketing strategy designed to jack up brand awareness. Get a couple of high profile lawsuits, "settle" out of court, and it's all the free publicity you can eat.

Having said that, "Most Extreme Elimination Challenge" is pretty funny...

NP: Valdis Krebs, "Drone 1"

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